Soo Hee is the Chief Creative Officer at Publicis Groupe Korea, where she leads the creative team in developing marketing communications for global clients such as McDonald’s, P&G, Philip Morris, Pfizer, Renault, Samsung, Disney, Crocs, Coca-Cola, Nivea, and Cenovis. With over 27 years of experience, she offers a powerful mix of insightful, creative, and strategic integration in brand development.

Her creative excellence has earned multiple awards throughout her career. Notably, her campaigns for McDonald’s have won a Grand Prix and a Bronze at ADFEST 2024, three Silver awards at Spikes Asia 2024, and two Silver awards at ADFEST 2025.

Soo Hee is actively involved in the advertising community. She has served on juries for the LIA Awards, Korea Advertising Awards, The One Show in 2023, and the Health & Wellness shortlist jury at Cannes Lions 2024. In 2025, she was also named a Grand Jury for the Gerety Awards.