Soyoung is responsible for driving the overall strategy, planning and operations for marketing, product and e-commerce at the Gen Z-focused brand eos. She has been honoured as an Adweek Brand Genius, Forbes Most Entrepreneurial CMO, Business Insider Most Innovative CMO, and Campaign US CMO 50.

Soyoung is an independent director on the board of Bob’s Discount Furniture and also serves on the boards of the Association of National Advertisers (ANA), the Advertising Club of NY, and Creative Ladder. She was previously an executive with Bath & Body Works, Victoria’s Secret, and The Boston Consulting Group. Soyoung holds a BS in Architecture from MIT and a dual MBA in Marketing and Finance from The Wharton School and was a Fulbright scholar.