Sue Anderson is the VP of Creative at Roblox, an immersive gaming and creation platform. Originally from South Africa, Sue began her career as a copywriter at TBWA/Hunt Lascaris. Her talent led her to Wieden+Kennedy Amsterdam, where she developed Coca-Cola's iconic ‘Open Happiness’ and expanded Nike’s reach to include women’s fitness with ‘Tell Me I’m Not an Athlete’.

As Global Creative Director at TBWA/Chiat/Day New York, Sue worked on Absolut Vodka, creating award-winning campaigns. Later, as VP/Executive Creative Director at Crispin Porter + Bogusky, she relaunched Turkish Airlines, NBA 2K and Microsoft.

After co-founding So&So Studios, Sue collaborated with Netflix, Google Nest and Allbirds before joining Meta, where she led Facebook’s rebrand and global campaign. She also oversaw Instagram’s identity evolution and its first global campaign.

Sue’s work has been featured in award shows including YouTube’s ‘Ad of the Decade’, the Emmys, Oscars and Super Bowl, as well as in The New York Times.