Suhayl Limbada’s rallying cry to his team is simple: “Get me fired.” Thankfully, nobody has managed to achieve that…yet.

Suhayl has built a career taking the road less travelled. Across Africa and Asia, he has earned a reputation for using culture, creativity and brave commercial thinking to help turn around markets like South Africa and Thailand. The result? Work that genuinely moves business – including leading the campaign behind Yum! Brands’ first-ever Gold Cannes Lions Award in Film for KFC Thailand’s ‘Let There Be Cake’.

Now leading marketing for KFC India, Suhayl is known for pushing teams beyond their comfort zones into making unmissable work. Massive energy. Relentless curiosity. Absolutely zero interest in bland advertising.

Because for Suhayl, the future belongs to brands brave enough to upset their hierarchy, and marketers brave enough to face the upset hierarchy!