Sun is a personal branding expert and Founder of Night Owls, the award-winning digital agency behind clients from Fortune 500 companies and personal brands such as Mel Robbins, Jay Shetty, Marc Randolph and Gabby Bernstein. With over 20 years of experience working in digital branding, Sun has helped brands go from virtual zero revenue to US$1bn. He is passionate about teaching and has taught over 30,000 students on his online course ‘The Art of Storytelling’, with notable achievements on Forbes Agency Council. In 2022, he started Night Owl Nation, a global community of entrepreneurs and creators dedicated to practising and mastering the art of storytelling together. As Authentic As F*ck Podcast host, he features entrepreneurs and creators, exploring their journeys and dives into their expertise. Sun has served as a juror for AIVA + IADAS. He was recognised and won 2024 Instagram x ManyChat’s Most Community-Focused Creator, an award celebrating visionary leaders.