Sunil Bajaj is Lead Brand Analyst at Contagious, where he leads branded content and long-form editorial exploring how creativity drives business transformation. Over the past seven years, he has produced some of the publication’s most in-depth analyses, profiling the strategies behind standout campaigns and interviewing the industry’s leading marketers and creative thinkers. His work sits at the intersection of culture, creativity and commercial impact, tracking the ideas shaping modern marketing.