Tati Lindenberg is Chief Marketing Officer for Unilever Home Care, leading a €11.5bn portfolio and driving one of the sector’s most significant growth transformations. With two decades of FMCG experience across some of the world’s most loved brands, she has built and scaled high-performing businesses across markets. At Home Care, she has led the reinvention of flagship brands including Dirt Is Good, growing it into the world’s second most chosen FMCG brand through the “Play On” sports platform, helping it surpass €4bn in value. Under her leadership, Home Care delivered Wonder Wash, Unilever’s most successful innovation to date. Born in São Paulo and raised in Tocantins, her approach to brand building & storytelling was forged away from the spotlight of global media. Tati combines sharp commercial discipline with bold crafting, creating work that connects culturally and drives impact. She has forged 30+ global sports partnerships, including with Arsenal and Usain Bolt.