Tetsuya Honda began his career at SEGA and is now CEO of Honda Office, a strategic PR consultancy founded in Tokyo in 2019 and expanded to Singapore in 2023. In 2006, he launched BlueCurrent Japan (Omnicom), pioneering influencer-driven PR in the market. He has advised global brands including P&G, Suntory, Toyota, Shiseido, Lotte and Ajinomoto, with campaigns recognised at Spikes Asia and Cannes Lions. He is a bestselling author and frequent speaker on PR innovation whose books have sold over 100,000 copies. He served as a PR Jury member at Cannes Lions and led mainstage sessions with LDH and Marie Kondo. In 2024, he was named to PRovoke Media’s Innovator 25 Asia-Pacific.