Tetsuya Honda is a professional PR strategist and CEO of Honda Office, a strategic PR consultancy he founded in 2019 in Tokyo and expanded to Singapore in 2023.

In 2006, Tetsuya launched BlueCurrent Japan, a strategic PR and influencer marketing boutique agency in the Omnicom portfolio. He has advised global brands such as P&G, Suntory, Toyota, Shiseido, Lotte and Ajinomoto, designing campaigns recognised at Spikes Asia and Cannes Lions.

He is a frequent speaker on marketing and PR innovation and an author of several popular business books that have sold more than 100,000 copies and ranked consistently among Amazon’s best sellers. He served as a PR Jury member in Cannes Lions 2017 and initiated Cannes mainstage sessions with LDH in 2018 and Marie Kondo in 2019.

In 2024, Tetsuya was named to PRovoke Media’s Innovator 25 Asia-Pacific.