Thomas Kolster is one of those truly global pioneers that for more than a decade ago has allied and inspired brands to change. His footprint across the industry globally is undeniable, and his thinking and seminal books Goodvertising and The Hero Trap have created long-lasting echoes. He’s continuously rallying for change through writing for the likes of The Guardian and Ad Age and he’s active across boards such as The IAA’s Sustainability Council. He’s one of the most used judges across global award shows such as Cannes Lions. He’s an often-used international keynote speaker and has been on stages in more than 70 countries for companies like Facebook and P&G and conferences like TEDx. As the founder of the Goodvertising Agency, he’s often advising Fortune 500 companies on the much-needed change. He’s also an eager entrepreneur and has launched platforms such as Projector, WhereGoodGrows and ImpactPimp.