Thomas Kolster is a founding father of the sustainable marketing movement and one of the most original and authoritative voices in the space. He’s the author of two books, Goodvertising and The Hero Trap. He challenges the status quo with provocative views on values, purpose and leadership. As an international keynote speaker, he’s spoken in more than 80 countries for brands like Meta, P&G and IKEA, and at events like TEDx. Kolster is the founder of the Goodvertising Agency, one of the first to globally take creative strategic approaches to brand and business impact. His work is regularly featured in press like The Guardian, and he co-hosts Ad Age’s Purpose Hits and Misses, critically examining global campaigns. Thomas actively drives industry change through participation in The International Advertising Association’s Sustainability Council, D&AD’s Impact Council, and Act Responsible. As a go-to judge for top awards like Cannes Lions and D&AD, he continues shaping the industry.