Tiago Trindade is the Co-Founder and Chief Creative Officer of Digital Favela, a pioneering platform that connects brands with content creators from Brazilian favelas. With over 15 years of experience in advertising, he has worked at top agencies like lew’lara\TBWA, Artplan, F.biz, and Gotcha, leading campaigns for major brands such as adidas, Visa, Jeep, Rock in Rio, and Rexona. In 2020, he co-founded Digital Favela alongside Celso Athayde and Guilherme Pierri, with the mission to elevate peripheral creators as key players in the new creative economy. In 2024, he served as a Cannes Lions Juror in the Creative Commerce Lions, establishing himself as a global reference in inclusive creativity. Tiago believes that favelas are not a niche – they are centres of cultural, creative and economic power. His career merges award-winning creativity with social impact, making him one of the leading voices driving transformation in Brazil’s advertising industry.