As the NFL's Chief Marketing Officer, Tim Ellis has cultivated the league into a more human, culturally attuned brand. Under his leadership, NFL viewership dominates the media landscape (NFL games accounted for 86 of the top 100 shows in 2025), and the fanbase has grown to be the biggest and most diverse in the league's history, driven by youth, women and the Latino community. Brand perception and positive conversation around the NFL have reached an all-time high, with fans seeing the league as more inclusive, relevant and entertaining than ever before.

Recognized as one of the most influential CMOs globally, Tim has received accolades from Forbes, Adweek, Ad Age, Cannes Lions and the Emmys, and he was recently inducted into the American Advertising Federation's Hall of Fame. Previously working as CMO at Activision Blizzard and in senior global roles at Volvo and Volkswagen, he also created "The Force," named by TIME as “the ad that changed the Super Bowl forever.”