Tim Hoppin is an award-winning Creative Director and Brand Strategist, currently serving as Chief Brand and Creative Officer at SAP, a top 20 global brand with over 100,000 employees across 26 markets. A dynamic and empathetic leader, Tim has guided numerous organisations through brand transformations that drive market impact and deepen customer connection.

Blending business acumen with creative insight, he builds distinctive brand strategies that inspire employees and deliver measurable results. His work leverages neuroscience, emotional storytelling, and creativity to solve real-world problems and drive innovation in marketing, product, and service design.

Tim believes a brand must influence everything a company makes, says, and does – a philosophy evident in the transformative work he leads.