Tina oversees end-to-end data solutions across CRM, Brand, and Media globally for FCB, proving creativity as an economic multiplier. As a connector, accelerator, and collaborator, she blends logic and magic to drive client businesses forward. Tina bridges business and data science functions to bring strategic insights further upstream in client relationships. She manages global client data business solutions and leads FCB/SIX, the agency’s fastest-growing global performance offering.

Named a 2021 Adweek 50, Tina has judged Cannes Lions, the Effies, and The One Show. She is a member of IPG’s Data and Commerce councils, the Global Unilever Executive Team, and the Salesforce Ignite Team. Additionally, Tina serves on the boards of the ARF and IAB.