Tom Beckman is the Global Chief Creative Officer at Weber Shandwick, where the agency has been ranked the most creative PR network in the world by Cannes Lions and the PRovoke Global Creative Index.

Before joining IPG, Tom led the creative department at Swedish agency Prime, where under his leadership, the agency topped Cannes Lions rankings for PR agencies multiple times.

Tom has won numerous industry awards, including the Grand Prix at Cannes, Eurobest, LIA, and CLIO. He has also received personal accolades, including marketing consultant of the year and top industry innovator. Tom has served as jury president at major award shows.

An industry thought leader, Tom regularly contributes to trade publications like Contagious and speaks at major industry events. He also teaches at top business and marketing schools, including NYU, USC, and Stockholm School of Economics.

Before entering the industry, Tom pursued careers as a book publisher, jewelry designer, and journalist.