Tom Morton is a New York-based strategy consultant who specialises in creating bigger futures for technology, media and creativity-powered businesses.

Through his company Narratory Capital, Tom has helped innovative brand owners including Virgin Galactic, Tools For Humanity, Zip and The Ford Motor Company to define new roles, audiences and value propositions, all based on their forward-facing strengths and the new opportunities of the worlds that they now operate in.

Tom is a regular speaker at Cannes , exploring the rise of mission-driven tech brands, how to build brands as operating systems, and how to humanize Web 2.0., and an inaugural judge of the first Creative Strategy Lions.

Previously, Tom was Global Chief Strategy Officer at R/GA.