Tom is a strategist and effectiveness expert whose thought leadership and columns in Marketing Week are required reading in the marketing world.

After two decades in some of the world’s foremost creative agencies, including BBDO, BBH and adam&eveDDB, Tom joined Jellyfish in 2021. As VP of Brand Strategy there, he brings progressive thinking to client strategies for some of the world’s leading brands including Google, Uber and Unilever.

He’s the winner of multiple IPA and Cannes Lions Effectiveness Awards including for McDonald’s, Barclays and John Lewis. He is the originator of cutting edge marketing thinking on a diverse range of topics including the application of GenAI for brands.

He is in demand as a speaker at major industry events, including SXSW, Cannes Lions and Google Think, is a regular awards judge and Co-Chair of the APG, the home of planners and strategists.