After two decades as a strategist in some of the world’s foremost creative agencies, including AMV BBDO, BBH, Leo Burnett, and adam&eveDDB, Tom joined Jellyfish, the integrated global digital marketing business, in 2021. As VP of Brand Strategy, he brings progressive thinking to client strategies, and regularly speaks at high-profile events, and authors thought leadership around creative effectiveness.

He has multiple gold IPA Effectiveness Awards to his name including for Sainsbury’s, McDonald’s and John Lewis. His blog and Marketing Week column on marketing and creative effectiveness are required reading in the industry. He is the originator of cutting edge marketing thinking on a diverse range of topics including the application of GenAI for brands.

He is in demand as a speaker at major industry events, including SXSW, Cannes Lions, and Google Think, and is a regular awards judge including being Chair of Judges at the APG Creative Strategy Awards.