Traci Alford has built a global career on delivering results and growth. First as a client-side brand steward and now as Global CEO of Effie Worldwide, Traci is driven by producing results that matter. A firm believer that bravery leads to marketing success, Traci is expanding the reach and impact of the organization she joined in 2017 with new awards and educational programs fostering marketing effectiveness in regions across the globe.

Having lived and worked in her native Australia, Japan, USA, France, UK, Singapore, and currently, New York, Traci has become skilled at developing and managing culturally diverse teams across complex matrix structures directly and virtually. Traci is a mother, wife, and daughter - who understands how to prioritize, lead and develop highly diverse teams. A continuous learner who remains as curious today as ever about the worlds of art and culture and their impact on the world around us.