Trevor Robinson OBE is responsible for some of the most talked-about, innovative advertising of our era, including the multi-award-winning, game-changing ‘You’ve been Tango-ed’ campaign. More recently, his business is best known for its equally humorous work on brands including Haribo, Google, On the Beach, Vimto, Yakult, and Channel 4’s Black in Business. He is renowned for his contribution to society and for encouraging future creative talent. He set up Quiet Storm in 1995 – the first creative agency and production company dedicated to transforming businesses, lives and society through creativity. He set up Create Not Hate in 2007, an initiative that gives underrepresented young people the opportunity to experience the advertising industry and unlock their creative potential while tackling the social issues they face every day (specifically gun and knife crime). He was awarded an OBE (Officer of the Order of the British Empire) in 2009 for services to charity and advertising.