An acclaimed global marketing transformation expert, Trix van der Vleuten brings nearly two decades of experience at global companies to her role as Chief Marketing Officer at The Social Hub. A collaborative and open leader, she heads up the Marketing and Performance team, enhancing the structure and strategic thinking of The Social Hub’s commercial activities, while prioritising social impact and industry leadership.

Prior to joining The Social Hub, Trix spearheaded innovative programs and award-winning campaigns that reshaped brand perceptions and customer engagement at the likes of KFC, Kraft Heinz, FrieslandCampina, SABMiller and PepsiCo.

Beyond The Social Hub, Trix sits on the board of several organisations and is a frequent guest lecturer at leading international institutions. She’s also a writer – her debut children’s book May for President was hailed as one of the best Dutch books of the year by Harper’s Bazaar.