Vanessa Giannotti
Vanessa Giannotti
Media Vice-President
Oglivy
Biography
Vanessa Giannotti is the Media Vice-President at Ogilvy Brazil and BR Leader for OpenX at WPP (Coca Cola Intelligence HUB). With more than 20 years of experience in branding, advertising and media, the executive started her career at the ad agency market, but her main achievements happened during more than 20 years leading large advertisers in Brazilian CPG market.
At Natura, she was responsible for structuring the communication area for Latin America, which included the definition of the creative and media agencies. Vanessa was also responsible for managing the advertising area when the brand tripled its media investments becoming #1 in SOV of the category.
At Kimberly-Clark, she led the company's digital acceleration, implementing social listening, and data management strategy, including the PBU and DMP. Back to the advertising agency market in 2020, when she arrived at Ogilvy, Vanessa has been dedicated to media strategy with a focus on transforming the business of more than 50 clients among the largest brands in Brazil. In 2021, was nominee as Media Professional of the Year, at Caboré Award, the most important recognition to Marketing & Advertising professionals in Brazil.