Věra is the Global Creative Thought Leadership Director at Kantar with a passion for art and psychology that seamlessly aligns with her professional focus on creative effectiveness and helping global brands leverage creative for impact.

She has authored two Effie reports - Creative Connections and The Secrets Behind Ideas That Work - uncovering how award-winning ideas fuel brand growth, and is a seasoned Effie juror and a member of the Effie Europe Steering Committee.