Veronica has been passionate about brands since 2000, working as a Creative in some of Mexico’s most renowned advertising agencies across a wide range of specialties.

Her dedication and talent led to the greatest challenge of her professional journey in 2017, when she was promoted to Managing Director of the TBWA/WorldHealth division in Mexico.

Veronica is driven by a passion for great ideas. She devotes much of her time to thinking, experimenting, and exploring new creative paths to help brands reach places they’ve never been before. Her curious and unconventional mind constantly pushes her to read, question, analyze, and innovate in pursuit of truly disruptive ideas.

She holds a degree in Communications from Anáhuac University, along with a postgraduate degree in Advertising.

Her expertise has been recognized internationally: in 2016, she served on the Pharma jury at the Cannes Lions Health Festival. In 2021, she was a jury member at the Dubai Lynx Awards, and in 2022, she returned as Jury President.

Outside of work, Veronica loves spending time with her family and being an aunt. She's also passionate about boxing and traveling the world.