As an award-winning creative leader, Vida has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity.

Currently she is the SVP, Creative + Strategy, New York Times Advertising. As the creative lead of the department, she oversees T Brand Studio, the creative team and operations responsible for building bespoke creative content, bringing brands closer to the prolific storytelling of the New York Times.

Previously, she held the posts of Chief Creative Officer at Fake Love and HelloSociety– the Brand Experience and Influencer agencies of New York Times Advertising. Both agencies enabled T Brand to expand its “off platform” capabilities and further enable brands to have impact in the world.