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Vidhya Srinivasan

Vidhya Srinivasan

Vidhya Srinivasan

Vice-President and General Manager, Advertising

Google

Speaking at

Wednesday 19 June, 14:45 - 15:15

The AI Era: Supercharging Marketing and Creativity

Biography

Vidhya is a Vice President and General Manager at Google, and oversees Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics.

Throughout her time at Google, Vidhya has held several different leadership roles in Ads. Most recently, she guided Ads to adopt Generative AI, serving new ads experiences on Google properties and assistive AI for advertisers. She’s also led critical launches like the revamp of Google Analytics, the new Search Ads 360, pixel-less measurement for YouTube advertising, Performance Max and Ads Data Hub.

Prior to joining Google, Vidhya led engineering, product management, and operations for Amazon Redshift, an exabyte-scale data warehouse reimagined for the cloud. She’s also held both technical and leadership roles at IBM.

She holds a Masters in Computer Science from Georgia Tech and a Bachelors in Computer Science from IIT-Madras. Vidhya is the proud mother of four children, two precocious young