LIONS B2B

Wendy Walker

Wendy Walker
LIONS B2B

Wendy Walker

CMO

Global Dairy Trade

Speaking at

Tuesday 23 June, 16:00 - 16:30

The Human Signal in an AI-Driven B2B World

Biography

Wendy Walker brings over 25 years of interdisciplinary marketing experience spanning a range of industries and global markets.

As CMO at Global Dairy Trade, Wendy leads marketing globally for the world’s leading dairy trading platform.

Wendy has built her career helping organisations navigate transformation, scale and reinvention by connecting creativity with strategic clarity, cultural relevance and long-term brand value.

She’s held C-suite marketing roles globally and regionally for brands including Salesforce, Intuit, Manulife and Mindshare.

Wendy is Founder/President of the International Advertising Association Singapore, member of the IAA Global Board and Fellow of The Marketing Society and The Marketing Academy.

Highly active across the global industry, Wendy regularly contributes at major international forums; she was Jury President for the Creative B2B Lions in 2025 and Jury President for Creative B2B at Spikes Asia 2026.

Wendy is the award-winning published author of Between Flights and The B2B Reset; Building Brands that get Bought.