Wendy Walker brings over 25 years of interdisciplinary marketing experience across various industries. Passionate about creativity and effectiveness, she has spent her career building, growing and transforming brands, from household names to start-ups, driving both creative effectiveness and strong commercial results.

At Salesforce, Wendy leads marketing across the region, helping businesses connect with customers, partners and employees. She has held global and regional roles, including Global Expansion for Intuit, Global Director of Brand and Content for iflix, Chief Marketing Officer of Manulife, and Chief Growth Officer for Mindshare Asia-Pacific.

Wendy is President of the International Advertising Association (IAA) in Singapore and an IAA Global Board Member and has previously chaired The Marketing Society in Singapore. She regularly participates in industry awards, serving as Global Jury President for the 2023 WARC Effectiveness Awards and as a Juror at the 2022 Cannes Lions Festival.