With over three years as CEO at TBWA\Colombia, Xavier’s focus has been on harnessing change management, business innovation and creative strategies to drive organisational success. Collaborating with a talented team of 600 professionals, they have achieved recognition as the Best Agency in the market and established TBWA / DDB Colombia as a leader in marketing and communications disciplines.

Alongside executive leadership, Xavier has over 25 years of experience as a professor in MBA and MSc programmes at CESA, specialising in innovation, creativity and leadership. His professional journey is rooted in a passion for fostering growth, empowering teams and blending academic insights with real-world expertise to create impactful results and shape future leaders. Three kids, one dog and his ears are failing a bit!