Xolisa Dyeshana is Chief Creative Officer and Partner at Joe Public United, where he has been instrumental in the agency’s growth, leading it to be ranked the top agency for creativity in Africa and the Middle East for six consecutive years. With over 22 years of experience, Xolisa has worked with iconic global brands and earnt widespread recognition across the advertising industry.

A key figure in South African advertising, he has served as Chairperson of the Creative Circle and Chairman of the Loeries, the region’s premier advertising awards. Xolisa is a passionate advocate for African creativity globally, winning numerous awards at major international shows and serving on juries. He was also on the international board of The One Club for six years and currently sits on the Global Creative Council for Meta and Anheuser-Busch.

Named joint No. 1 creative leader for Africa and the Middle East by the Loerie Awards, Xolisa was recently recognised in Adweek’s Creative 100.