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Yael Cesarkas

Yael Cesarkas

Yael Cesarkas

SVP, Executive Strategy Director

R/GA

Speaking at

Tuesday 18 June, 14:00 - 14:30

Future of Strategy: How Do We Burst Marketing's Bubble?

Biography

As SVP Executive Strategy Director, Yael Cesarkas helps leading retail, tech and lifestyle brands find and capture their white space while building bridges between culture and technology. An expert in innovation marketing, social and digital strategy. In her role, Yael oversees a multidisciplinary team of subject matter experts, including marketing sciences, brand strategists, connection planning and experience design.

Prior to joining R/GA, Yael began her career as a strategist at Young & Rubicam and DDB NYC. In her tenure with the organization, she founded the R/GA StratLab, a strategic practice designed to accelerate innovation using diverse data sets and contextual inputs. While at R/GA, Yael has overseen strategy for Google, eBay, Coty, Samsung, L’Oreal, Airbnb, Reddit and more.

Yael is committed to aligning brands’ business achievements with social impact actions to help make the world better. She received her education at the Fashion Institute of New York and The New