Zaid Al-Qassab is Global CEO of M&C Saatchi Group, the global creative solutions company. He is an award-winning marketer and business leader, with experience of customer-centric change management, digital transformation & brand-building in a wide range of sectors. Zaid has previously served as CMO at broadcaster Channel 4, and at UK telecoms giant British Telecom, and spent 20 years at Procter & Gamble leading UK, European & Global businesses. Zaid graduated from Oxford University in PPE (Philosophy, Politics & Economics). He is a passionate champion for diversity & inclusion.