Zaria Parvez is Duolingo’s senior global social media manager and leads social strategy, community management, and creator partnerships across all major social platforms. She spearheaded the development of Duolingo’s TikTok & YouTube Shorts accounts. As a direct result of Zaria's work on Duolingo's TikTok strategy and execution, the now-famous TikTok channel grew from 50K followers in September 2021 to 17M followers today. She now leads a team of content creators showing what can be possible when you trust junior talent. What started as a test-and-learn initiative has become Duolingo's most successful social buzz and word of mouth initiative to date – all because of Zaria's insights, instincts, and expertise. Since her time at Duolingo, Zaria has been named AdAge Social Marketer of the Year 2021, Adweek Creative 100 and Forbes 30 under 30.