Zena Arnold is the Sephora US Chief Marketing Officer. A seasoned marketing executive, she’s responsible for building Sephora’s brand and creating differentiated and unique marketing touchpoints – from communications, media and creative to loyalty, promotions and operations. She also serves on the Operating Committee for Sephora.

Zena leads Sephora’s marketing organisation, known for culture-forward innovations and delivering highly personalised, memorable beauty experiences. Under her direction, Sephora continues to expand its world-class loyalty programme to more than 45 million Beauty Insider members, grow its online community of 50 million social followers and bring the brand to life at SEPHORiA, Sephora’s immersive and largest consumer event. Her curiosity, digital expertise and collaborative approach influence brand growth and meaningful client engagement.

Prior to Sephora, Zena held senior leadership roles at PepsiCo, Kimberly-Clark, Google, Kellogg’s and Procter & Gamble. She holds a BS in Computer Science from The Ohio State University.