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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Account Leadership Academy

The conductors bringing everyone together

The Account Leadership Academy champions the art of account management, with a curriculum designed to equip future leaders with the tools they need to lead groundbreaking creativity for their clients.

What is it?

Account leaders bridge the gap between the creatives and the client, developing breakthrough communications that bring everyone together. So equipping them with the tools they need to lead groundbreaking creativity is vital. Across five days, a combination of classroom-based learning and practical coaching does just that – all against the backdrop of Cannes Lions. They’ll leave feeling empowered and able to reach their full potential; with newfound confidence and the skills needed to devise a killer brief and spot a genius idea.
  • Young Creative Academy cost How much? €2,295 (+TVA). Full-week delegate pass to Cannes Lions including Innovation, Entertainment plus Awards Shows, Young Lions Party and Closing Gala.
  • Young Creative Academy dates When 18–23 June 2017 

How does it work?

The future leaders hear from world-class speakers who share their knowledge on everything from what makes a winning brief to influencing skills and exuding confidence with clients. They get behind-the-scenes access to the judging process to learn what goes into stand-out campaigns. They boost their understanding of how an effective brief leads to award-winning work with guided exhibition tours. And they hone their ability to craft a perfect brief by working collaboratively on a client ‘pitch’ project.

Cannes Lions Young Leadership Academy

What's included?

  • What Exclusive classroom sessions
  • What Creative toolkit: a summary of what's been learnt to take back to the office
  • What Bespoke networking opportunities 
  • What One to one mentoring
  • What Complimentary lunch
  • What Exclusive access to Cannes Lions School Campus 

Who is it for?

With only 35 places available, space is limited and delegates must be aged 30 years or under, working as either account professionals or business development managers. Those with one to two years’ experience will thrive at the Account Leadership Academy.

Previously, people with the following job roles have taken part in the course: 
Account managers/executives, brand executives, brand managers, online service supervisors, project managers, creative technologists.
 

Key takeaways

The ultimate aim of the Account Leadership Academy is to uncover exactly what makes each professional unique, hone their skills and give them a new perspective on the industry. They’ll leave with a robust action plan; confident they can make an immediate impact in their job. 

Upon registration they’ll receive an objectives and progress pack – dedicated group sessions, mentorship and tutors will guide them through the pack. Once they return to the office, they’ll be encouraged to share what they’ve learned with their team and senior management. 
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Create a culture of bravery

• Be more courageous
• Be a better leader 

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Devise killer briefs

• What makes a winning brief
• Practical brief writing skills
• Treat every brief as an opportunity

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Lead their team more effectively

• Know what a ‘great’ team looks like
• Empower ambitious, passionate people

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Sell winning ideas

• Know how to effectively achieve buy-in
• Exude confidence with clients
• Have developed influencing skills (including dealing with conflict)

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Spot genius development

• Know the process of idea evolution
• Have finely tuned investigation techniques

Academy Dean

  Kevin Allen is recognised as one of the advertising industry’s most accomplished growth professionals, having spent two decades at the top of advertising giants McCann-Erickson, the Interpublic Group and Lowe Worldwide.

A highly renowned US advertising and marketing figure, Kevin was a catalyst for McCann’s achievement as Global Agency of the Year for two years in row. As Lowe Worldwide Vice Chairman he played a pivotal role in the turnaround that named the company Ad Age’s Turnaround Agency of the Year in 2009.

Kevin is now Chairman and Founder of Planet Jockey, which specialises in emotional intelligence-based training games and business mentorship for emerging leaders, and business development company re:kap, which counts Burberry, M&C Saatchi, Nokia, Omnicom, Rolls-Royce, Cheil, Smythson and Swedbank among its global clients. He is the bestselling author of The Hidden Agenda: A Proven Way to Business and Create a Following, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star, which has been featured on BBC Radio’s Four Thought series.
The academies all have one thing in common. They’re led by experts from across the globe who have specialist knowledge and the passion to pass it on: renowned agency executives, award-winning creative directors and entrepreneurs alike. This year’s account leadership legend will be announced at a later date. 

Past speakers

An eclectic, global mix of some of the biggest names in creative communications will be drawn from the Festival programme and confirmed soon. Past speakers have included:
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Barry Wacksman

Executive Vice President and Chief Growth Officer, R/GA
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Daryl Fielding 

Director of Brand Marketing, Vodafone UK
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David Mayo

CEO, Bates Chi & Partners
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Deborah Hale 

Business Marketing Director, EMEA, Facebook
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Ed Morris

Director, Rattling Stick
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Graham Fink

Chief Creative Officer, Ogilvy & Mather China
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Joyce Thomas 

Executive Creative Director, MasterCard, President, McCannXBC
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Steven Overman

Founder, CEO, Match & Candle

Previous attendees

Bates Chi & Partners, BBDO, DigitasLBi, FCB, Ignis, Jack Morton Worldwide, Leo Burnett, Lowe & Partners, McCann, Momentum Worldwide, Ogilvy & Mather, OMD, Rothco, TBWA, The Martin Agency, Y&R

What graduates say

"Life-changing and eye-opening. The exposure globally is career-changing."
Julie Carroll, Account Executive, The Martin Agency 
"The Academy helped us re-evaluate our understanding in the industry."
Kevin Swadsi, Communications Manager, Ogilvy & Mather
"It reminded me why I chose to work in this industry."
Ben Tipton, Account Manager, DigitasLBi

Register

Registration is now open. There are limited spaces available on each Academy so don't miss out.

Register online >

Register

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Register here