The Account Leadership Academy champions the art of account management, with a curriculum designed to equip future leaders with the tools they need to lead groundbreaking creativity for their clients.
What is it?
Account leaders bridge the gap between the creatives and the client, developing breakthrough communications that bring everyone together. So equipping them with the tools they need to lead groundbreaking creativity is vital. Across five days, a combination of classroom-based learning and practical coaching does just that – all against the backdrop of Cannes Lions. They’ll leave feeling empowered and able to reach their full potential; with newfound confidence and the skills needed to devise a killer brief and spot a genius idea.
€2,295 (+TVA). Full-week delegate pass to Cannes Lions including Innovation, Entertainment plus Awards Shows, Young Lions Party and Closing Gala.
18–23 June 2017
How does it work?
The future leaders hear from world-class speakers who share their knowledge on everything from what makes a winning brief to influencing skills and exuding confidence with clients. They get behind-the-scenes access to the judging process to learn what goes into stand-out campaigns. They boost their understanding of how an effective brief leads to award-winning work with guided exhibition tours. And they hone their ability to craft a perfect brief by working collaboratively on a client ‘pitch’ project.
Exclusive classroom sessions
Creative toolkit: a summary of what's been learnt to take back to the
Bespoke networking opportunities
One to one mentoring
Exclusive access to Cannes Lions School Campus
Who is it for?
With only 35 places available, space is limited and delegates must be aged 30 years or under, working as either account professionals or business development managers. Those with one to two years’ experience will thrive at the Account Leadership Academy.
Previously, people with the following job roles have taken part in the course:
Account managers/executives, brand executives, brand managers, online service supervisors, project managers, creative technologists.
The ultimate aim of the Account Leadership Academy is to uncover exactly what makes each professional unique, hone their skills and give them a new perspective on the industry. They’ll leave with a robust action plan; confident they can make an immediate impact in their job.
Upon registration they’ll receive an objectives and progress pack – dedicated group sessions, mentorship and tutors will guide them through the pack. Once they return to the office, they’ll be encouraged to share what they’ve learned with their team and senior management.
Create a culture of bravery
• Be more courageous
• Be a better leader
Devise killer briefs
• What makes a winning brief
• Practical brief writing skills
• Treat every brief as an opportunity
Lead their team more effectively
• Know what a ‘great’ team looks like
• Empower ambitious, passionate people
Sell winning ideas
• Know how to effectively achieve buy-in
• Exude confidence with clients
• Have developed influencing skills (including dealing with conflict)
Spot genius development
• Know the process of idea evolution
• Have finely tuned investigation techniques
Kevin Allen is recognised as one of the advertising industry’s most accomplished growth professionals, having spent two decades at the top of advertising giants McCann-Erickson, the Interpublic Group and Lowe Worldwide.
A highly renowned US advertising and marketing figure, Kevin was a catalyst for McCann’s achievement as Global Agency of the Year for two years in row. As Lowe Worldwide Vice Chairman he played a pivotal role in the turnaround that named the company Ad Age’s Turnaround Agency of the Year in 2009.
Kevin is now Chairman and Founder of Planet Jockey, which specialises in emotional intelligence-based training games and business mentorship for emerging leaders, and business development company re:kap, which counts Burberry, M&C Saatchi, Nokia, Omnicom, Rolls-Royce, Cheil, Smythson and Swedbank among its global clients. He is the bestselling author of The Hidden Agenda: A Proven Way to Business and Create a Following, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star, which has been featured on BBC Radio’s Four Thought series.
The academies all have one thing in common. They’re led by experts from across the globe who have specialist knowledge and the passion to pass it on: renowned agency executives, award-winning creative directors and entrepreneurs alike. This year’s account leadership legend will be announced at a later date.
An eclectic, global mix of some of the biggest names in creative communications will be drawn from the Festival programme and confirmed soon. Past speakers have included:
Executive Vice President and Chief Growth Officer, R/GA