See It Be It: The 2025 Digest

For the second year, See It Be It Presents: The Digest is designed to give you access to the world of See It Be It, a programme that elevates women and non-binary people in the creative industry. Forging a path through global learning, inspiration and networking, See It Be It places community at the heart – and we’re excited to bring you on the journey towards equal representation of all genders in the creative industry.

The Digest is an interactive workshop event consisting of talks and discussions covering confidence, resilience and adaptability, and negotiation.

During the session, you’ll learn:

  • what the See It Be It programme is and its transformative impact
  • about inspiring work and talks from Cannes Lions how we can use confidence, resilience and adaptability, and negotiation to tackle the ever-changing creative world, and how these skills will help you navigate your career
  • the next steps for anyone interested in joining the See It Be It community.

Catch up below

Speakers in order of appearance:

Confidence Natasha Lashly, Chief Creative Officer, Piña Colada, Venezuela Kyra Mathews, Associate Creative Director, United Arab Emirates & India Mahima Kukreja, Group Creative Director, Grey, India Jess Lilley, Creative Partner, The Open Arms, Australia Pooja Ambulkar, Creative Director, Accenture GN Song, India Katie Dean, SVP Creative Director, 21GRAMS, US

Resilience & Adaptability Karen Lopes, Senior Copywriter, Gut São Paulo, Brazil Jawahira Javed, Executive Creative Director, BBDO Pakistan Archana Mahadevan, SVP Strategy Director, Arnold Worldwide, US Charlotte Berry, Senior Creative, Howatson+Company, Australia Irina - Andreea Blanșek, Group Creative Director, Tribal Worldwide Romania

Negotiation Estefanía López, Strategy Director, US Renata Muratova, Creative Group Head, Progression CA, Kazakhstan Joy Richu, Illustrator, Joy Richu, Kenya Érika Moreira, Copywriter, Wieden+Kennedy Amsterdam, The Netherlands

Application Support Leena Gupta, Creative & Founding Member, Talented Agency, India