Where the next generation of creative stars go head-to-head.
We held a a virtual Masterclass event on 5 February called ‘Empower your Creative Process, Conquer Fear and Thrive in Young Lions Competitions 2024’ – consisting of talks and a Q&A covering creative bravery, breaking norms and future proofing your creative career. If you missed it you can still watch the recording and learn:
This session will empower you with the tools needed to fuel your creative process.
You will learn how to:
Elevate your ideation Fear often stops groundbreaking ideas in their tracks. Learn practical strategies to silence your inner critic, embrace uncertainty, and create a fearless environment for ideation.
Sharpen your creative evaluation skills Uncover techniques to assess feasibility, relevance, and potential, ensuring that your creative ideas pass the test with a jury.
Master the art of pitching A brilliant idea is only as powerful as your ability to communicate it effectively. Explore strategies to convey your vision with confidence, clarity, and conviction leaving a lasting impression and making you stand out from the crowd.
Steph Cajucom, Creative Director, Translation
Daniela Varela, Creative Director, TBWA\Chiat\Day NY & TBWA\HealthCollective
This fireside chat will shine a light on how to unlock your creative potential and navigate the ever-evolving landscape of the digital age. Join Adobe experts as they unveil the strategies they use to overcome fear and embrace curiosity.
Tasnim Bhuiyan, Associate Creative Director, Adobe
Matthew Mifsud, Senior Solutions Consultant, Adobe
Malin Persson, Global Brand & Engagement Manager, Adobe
Lead by 2023 Young Digital Competition jury member Emuron Alemu this session dives into how to stand out during the Young Lions Competitions and beyond from people who have been there, judged it and won throughout their careers.
Speakers Emuron Alemu, Chief Creative Officer, The Quollective
TBWA\Chiat\Day NY & TBWA\HealthCollective
Daniela Varela is a people-first creative who helps build meaningful brands through storytelling. Born in Uruguay, creatively groomed in Asia, academically raised in Scandinavia, she's professionally thriving in New York City.
She kicked it off in McCann Montevideo, and discovered the world while working at Phibious Vietnam, Ogilvy & Mather Singapore, and Orchid Creation. COVID made her change gears to McCann Health NY, focusing on the Hispanic community in the US. She recently joined Circulo Creativo US as a regional co-lead to keep celebrating Hispanic and Latino creativity, and she’s a Creative Director in TBWA\Chiat\Day NY & TBWA\HealthCollective always eager to create the next cultural disruption.
A fierce believer in the power of ideas as agent of change, she constantly advocates for junior and female talent. She has been a LIA Coach for two years, a frequent lecturer at Universidad Católica del Uruguay, Södertörn Högskola and Brother Creative School. She is part of PublicitariasORG and Omniwomen. She has also been chosen as 1 of 16 top female creative leaders in 2023 by Cannes Lions’ See it Be It.
Chief Creative Officer
Emuron is not just a creative professional; he is a cultural bridge, a storyteller whose narratives transcend borders and bring African stories to the global stage.
From saving an endangered rhino to reducing HIV spread among the continents youth and appealing to octogenarians to embrace mobile technology, he has spent over two decades creating brand changing stories across multiple categories in over 34 African countries by fishing for deeply rooted local insights using interactions in everyday settings like local markets and bars across Sub-Saharan Africa.
Emuron's diverse talents extend to writing content for Netflix and voicing characters for children's shows and his skill in weaving captivating narratives that connect cultures and inspire audiences globally has seen him garner a host of awards including; Cannes Lions, Dubai Lynx Grand Prix, Grand Clios, Loeries and more.
He has also served as a jury member at numerous awards shows.
Senior Solutions Consultant
Matthew Mifsud is an accomplished artist and creative with a rich career of over 15 years in the advertising world, where he has made significant contributions as both an Art Director and Creative Director. Throughout his distinguished journey, Matthew has held prestigious positions including Deputy Art Director at the Royal National Theatre and Creative Director at Quiet Storm. His tenure in the industry is marked by a continuous exploration of the creative sector, further enriched by developing his artistic practice through exhibitions at the Royal Academy of Arts and the Ashurst Emerging Artist Prize exhibition. Matthew is a passionate advocate for the transformative power of creativity, believing it can manifest in countless forms. He is deeply committed to the idea that technology empowers everyone to become a creator, maker, and doer, driving forward innovation and expression in the modern world.
Steph Cajucom is a Creative Director at Translation. In her time there, she’s led work across WhatsApp that empowers diasporas to celebrate all their cultures. Additionally, she’s grown the AT&T business with stories rooted in culture and local pride. Her advertising career began at the reception desk at mcgarrybowen. From there, she’s sat at creative desks at BBDO, Ogilvy, Mother, Giant Spoon, JOAN, and McCann on brands like IBM, Target, Chase, Microsoft, YETI, Johnnie Walker, Facebook, State Street, and more.
Her work has been recognized by Cannes, The One Show, The Webby Awards, and The Effies. But most importantly, has been made fun of by former late-night host Conan O'Brien. In 2022, she was chosen as one of six creative leaders worldwide to join Cannes Lions’ See It Be It program. In 2023, she was selected as See It Be It’s first Alumni Tutor. She believes energy and empathy are a powerful force when it comes to leadership and knows that creativity can solve almost anything.
With two decades of experience in the industry, Tasnim is a senior creative leader, brand strategist and a constant doodler.
In her roles at the BBC, Tumblr and Adobe, she has developed creative strategies for a number of brands, including Warner Bros, Disney, Apple, Amazon, Prada and many more.
Chosen as one of Campaign's 30 Female Creative Leaders, Tasnim has been featured in Huffington Post and Wired and most recently sat on the judging panel for the D&AD. She is passionate about creativity, design, football, novelty earrings and making all aspects of life a little more fabulous.