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See It Be It

Allison Ceraso

Allison Ceraso
See It Be It

Allison Ceraso

President, Chief Creative Officer

Havas Lynx New York

Biography

Allison is the definition of home-grown talent, paving the way for female creative leadership at Havas. Her agency is now the largest North American health agency in the network.

Allison creates experiences that help consumers “be better, and live better”. Her award-winning ParkinSex and ScART initiatives inspired Parkinson’s and Breast Cancer communities and delivered on her vision of design inclusivity. She spoke at the Palais in 2022 with Georgia Tech on Human Centered Design at the core of creative development, and her thought leadership was featured in MUSE by Clio. Allison is making impactful work with pharma clients, recently in asthma and Alzheimer’s Disease. Allison works with FIT Ad Design school, is a board member of the Research Foundation to Cure AIDS. She was recognised by the One Show, Clios, MM&M, PM360, Healthcare Businesswomen’s Association, and Stevie Awards, and was on the 2024 Cannes Dubai Lynx jury.