See It Be It
Atiya Zaidi
See It Be It
Atiya Zaidi
CEO & CCO
BBDO
Biography
Atiya is a creative who plays the dual role of CEO & CCO at the most awarded agency in Pakistan. She has over 20 years of experience in the advertising industry, working on an array of local and international brands. Winner of the first-ever Glass Lion at Cannes Lions 2023 for Pakistan, she is also the first Pakistani woman to be selected for Cannes Lions See it Be It program, D&AD’s Rare Creative program and also the Pitch magazines’ 100 Superwomen List 2019. She also wrote a film, which is available on Netflix.