Charlene Prempeh is the founder of A Vibe Called Tech, a Black-owned creative agency that is dedicated to approaching creativity through an intersectional lens. Charlene is also a Financial Times HTSI columnist and contributing editor who writes about design, travel, and culture. After studying PPE at Oxford University, she began a career in marketing and has worked at some of the UK’s most prominent media platforms and art institutions including the BBC, The Guardian, and Frieze. Since its establishment in 2018, A Vibe Called Tech has worked with brands including Gucci, Adidas, Aesop, Uniqlo, Faber, Frieze and institutions like the Royal Academy, White Cube and V&A East to deliver ambitious creative output that nourishes communities. Charlene is a non-executive Director on the Tate Enterprise Board and Chair of the Frieze 91 committee. Charlene’s debut book, Now You See was released in October 2023.