David Clayton started his career tending bars in South Beach, Miami and in the Hamptons, where client-centricity is crucial. He went on to lead commercial teams at The Guardian, selling partnerships to the likes of Google, IDEO, Vodafone and the United Nations and creating the Guardian Media Academy, the brand’s first foray into training.

In 2011, David founded True & North – with one question in mind: How can we enable anyone to be excited by and to master their client conversations?

When he is not delivering workshops across the globe David is in Portugal, trying to catch a few waves.