Edmond has an extraordinary career spanning over two decades, defined by a consistent record of defining and driving enterprise-wide strategic initiatives that create measurable business outcomes by redefining operating models for driving transformation at a global scale.

Prior to joining APR, Edmond served as Managing Director – Global and North American Head of GenAI – Content Innovation, Transformation & Strategy for Accenture Song, where he played an award-winning pivotal role in redesigning content operational frameworks, leveraging generative AI technologies to revolutionise content supply chains, integrating diverse acquisitions into Accenture’s portfolio, and creating cohesive strategic solutions for global clientele. Edmond’s experience also includes roles such as Senior Manager of Experience Strategy, Innovation and Transformation at Accenture, VP of Content Strategy & Solutions for Mediavest | Spark, and Regional Director – Growth and Business Development at Starcom.