Edward Bell is responsible for developing brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally.

Mr Bell spent the majority of his career in marketing strategy. He later became the CEO of marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Mr Bell is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy and is a regular author and speaker.

Originally from Melbourne Australia, Mr Bell is married with three children, and happily calls Hong Kong 'home'.