Fitz Maro is the Head of North America Design Technology at Amazon’s Brand Innovation Lab, a team that creates innovative advertising campaigns and products for advertisers on Amazon. He is currently spearheading internal initiatives around Generative AI and consults startups on leveraging AI. Previously, Fitz was Pinterest’s global Creative Technology Lead and co-founded 360i’s award-winning Innovation Lab. His campaigns have earned recognition at every top industry show: 7x Cannes Lions – including Grand Prix – and dozens of others from the Clios, Effies, D&AD, One Shows, Webbys, ARF Ogilvys, and Shortys. Fitz holds a master’s degree in Creative Technology from VCU Brandcenter; guest lectures at NYU Stern, Brandcenter, and Miami Ad School; and has spoken at SXSW, the 4As, and international innovation competitions. He’s earned Campaign magazine’s “Fearless Thinker” award and was named by AdAge as one of 10 global “Creatives You Should Know,” in their Cannes edition.