Gabriel Schmitt is a culture-shaping creative executive with more than 20 years of advertising agency leadership in New York, Chicago, and São Paulo, Brazil. His teams have been recognized by the industry’s most prestigious award shows including the Emmys, Cannes Lions ( 2 Titaniums, 6 Grand Prix and 20 Gold), One Show (34 Gold Pencils), D&AD (4 Yellow), Effies (1 Grand, 6 Gold), and many more.

In June 2023, he was appointed Global Chief Creative Officer at Grey, an agency with 30 studios globally. Founded in 1917, Grey is a longtime industry leader whose Famously Effective work drives substantial business performance for their blue-chip roster of clients including Procter & Gamble, Volvo, and The Coca-Cola Company.

Before joining Grey, Gabriel served as Co-Chief Creative Officer of FCB NY, where he led the agency's creative resurgence on the heels of campaigns including "Whopper Detour," "Michelob Ultra Courtside," "Contract for Change," "McEnroe vs McEnroe," and "Dreamcaster," helping FCB earn WARC’S World’s Most Effective Agency, One Show’s Global Agency of the Year, and Cannes' NA Network of the Year for five consecutive years.

Gabriel’s biggest reward, though, is to see his son, Nico, smiling.