Guto is an award-winning advertising executive with 20+ years of experience. Throughout his career, he's been responsible for leading brands like Gatorade, Adidas, Apple, and many others. In recent years, he's been the creative director behind the new Hulu branding, which has shown unprecedented growth, surpassing Netflix and elevating the number of subscribers from 21 million to 29 million at the end of 2019. He recently launched Taco Bell globally in 32 countries, beating all the forecasted KPIs.

Guto is the Founder and CEO of Typpo.app.