With more than 30 years of experience building and promoting large, brand-focused companies, Jonathan is a certified marketing rockstar. Jonathan inspires audiences to reflect on what their purpose is while encouraging businesses to envision a better world through creativity, humanity, and purposeful, authentic branding. A champion of accelerating diversity in advertising, he equips audiences with insights on the role of being a disruptor, on creativity and inclusivity, as well as how to utilise purposeful branding to spark positive change.

Jonathan began his career ‘agency side’ and, after 16 years, he joined Coca-Cola in 2006 as the company’s Vice President of Global Advertising Strategy and Content Excellence. During his time leading the brand, Coca-Cola launched its global marketing campaign “Open Happiness,” which led to its most profitable growth period in 20 years. Coke was also named the Creative Marketer of the Year at the Cannes Lions International Festival of Creativity during Jonathan’s time leading the brand.

He then became Airbnb’s first CMO in 2014, helping travellers realise they could belong anywhere. Jonathan and the team’s creativity aided in Airbnb’s massive growth, becoming a $100 billion travel juggernaut.

In 2018, he co-founded TwentyFirstCenturyBrand, one of the world’s leading branding and marketing consultancies. Over the past five years, the business has helped some of the world’s most influential companies scale their impact including Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor and Walmart.

In 2024, Jonathan was appointed the first-ever CMO of Rocket Companies overseeing the message and voice for all the Rocket brands.