Jorge Calleja is currently Head of Creative for Meta Brand and Reality Labs, he's launched innovative products like Meta Quest Pro and Rayban-Meta Glasses, showcasing his enduring passion for design and innovation. Jorge is a dyslexic thinker with a knack for visual storytelling and has navigated the intersection of Design & Technology. His advertising career took off at GSPSF, leading art direction for major accounts like HP and Got Milk?, earning top awards at D&AD, Cannes, and One Show. He then served as Global Creative Director at Weiden+Kennedy Amsterdam for Coca-Cola, launching celebrated campaigns such as 'Open Happiness and Coke Side of Life. Throughout his career, he spearheaded global campaigns like: 'Adidas is All In', Oreo’s global 'Wonderfilled' Apple 'Shot on iPhone' & Uber. In 2018 he left the agency world joining Activision Blizzard, as global CCO for e-Sports and contributed to major launches like Overwatch, Diablo IV, and Call of Duty League.