Responsible for leading R/GA's offices in Argentina and Chile, Josefina oversees creative work while also facilitating business growth in Spanish-speaking markets across Latin America. She leverages her leadership skills to foster collaboration among regional teams and promote R/GA's values and culture.

With over 20 years of experience, Josefina joined R/GA in 2018 as Creative Director and later assumed the role of Group Creative Director. In 2022, she advanced to Executive Creative Director for the Spanish-speaking LATAM region, followed by a promotion to Vice President of Executive Creative Director one year later, and eventually to General Manager in 2024.

Josefina has served as President of the Jury at various regional and local award shows, including El Ojo de Iberoamérica, Diente, +Digital, Desachate (Uruguay), and IAB Uruguay. She has also been a jury member at prestigious international awards such as Cannes Lions, Clio Awards, ANDY Awards, ADC Awards, El Sol, Gerety Awards, and Lisbon International Advertising Festival.

Furthermore, she has been part of the team responsible for Patagonia Brewery and Nike campaigns that have been recognized at award shows like Clio, Effie, ANDY, WEBBY, and more.